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Graphic & Digital Marketing

You are missing a huge communication opportunity if you are not incorporating visual content in your digital marketing. Graphic design is a key element of digital marketing. It is not just pictures and drawings.

Graphic design is the art of communication that requires creativity and a systematic plan to solve a problem or achieve specific objectives. Effective Graphic designs highlight plans to discover what makes an image genuinely stand out and get shared.

This is also an effective way to engage with customers-. It builds brand awareness and influences the customer decision-making process.

Integrating strategic content in your design will encourage prospects to become customers and this visual piece will guide your customers through your intended message.

Building Your Own Brand Identity

Your Graphic design establishes your own distinguished tone, style, and identity among competitors. Customers and potential clients become more familiar with your brand because this builds your identity and generate more awareness than taglines. These images are much easier to recall or retain in people’s memory so when they see it, they will be able to identify and distinguish you from the crowd before the brand name does so. It also builds a connection with your clients.

Good Design is Louder Than Words

It is true that “A picture is worth a thousand words”. Graphic design is important for any business that is looking to have a positive and lasting good impression. When it comes to spreading words about your business, the design always comes first and afterward, the words. You need to create something that gives people the wow factor. Your design speaks for your company and builds your brand- take for example apple’s logo, you don’t see a mission, vision or even tagline but seeing the apple logo alone is all you need to know that it is a product of Apple. This is how your design speaks better than words.

Tell Your Brands Story

The graphic design is not just a combination of images, colors and different angles. This is deeply connected with the history and philosophy of many companies. It should not just amaze people on what an incredible design it is, it should also reflect the company’s organic identity. This usually tells a story about the company in a creative way.

Introducing RCWS’s Paul Bucklin

Strong professional with years of experience in Digital Design;

As a freelancer and production artist with a demonstrated history of working in the graphics industry.

Skilled in Color, Web Design, Adobe Photoshop, Adobe Illustrator, management, and logos.

Very creative, artistic, outside of the box thinker and dedicated. Check Paul out here https://www.linkedin.com/in/paul-bucklin/